Louise Ferguson

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Co-Lead of Octagon Australia and Head of Client Services, Australia & Southeast Asia

Louise Ferguson serves as co-lead of Octagon Australia, and head of client services for Australia and Southeast Asia. In the role, She oversees all agency efforts and operations in the region, and leads a team of more than 20 staff members responsible for a broad range of clients including Mastercard, Cisco, Unilever, and many others.

Previously, Ferguson served as a group account director and client services director in Octagon’s Singapore office, where she managed some of the agency’s most high-profile clients in the territory. During her tenure in Singapore, she drove a collection of successful and notable client sponsorships and campaigns, highlighted by Standard Chartered’s global partnership with Liverpool FC, as well as Mastercard’s portfolio of partnerships across The Australian Open and Rugby World Cup. Ferguson also helped launch Cisco and Unilever’s sponsorships of the 2023 FIFA Women’s World Cup.

Additional client projects and national partnerships Ferguson has led during her time at Octagon include DHL and Surf Life Saving Australia, QBE’s long-standing relationship with the Sydney Swans, as well as Hyundai’s sponsorship of the A-League.

Ferguson is based in Octagon’s Queensland Australia office.